Based on John Jantsch’s best selling book of the same name, The Referral Engine workshop, is more than just a meet up. Think of it as a book club for Entrepreneurs! It is a hands on workshop with action items and checklists on things your business should do to leverage word-of-mouth marketing! According to John Jantsch, word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can’t help recommending products and services to their friends—it’s an instinct [...]
Let me say this first! I am a big fan of Michael Gerber and I have purchased and read pretty much everything he has written about Entrepreneurship and Entrepreneurs. I have taken his teachings and applied them in my own business and seen very favourable results! The first book I read was The E-Myth. At first blush, the book appears to be telling you stuff that is practically intuitive! It’s also a bit unnerving that it is oversimplified to the point that you feel that you’re being treated like a child (you know that feeling that someone is talking down to you or just being patronizing!). I am all for using analogies but when business non-fiction starts reading like a [...]
